Home / Category / BusinessTechnology

Hi marketers & advertisers, this is Luke again! I’m gonna share some useful marketing statistics for marketers to understand local marketing of mobile users in Hong Kong. For marketing perspective, we all need an overview of mobile users in Hong Kong especially the demographics. The following data is updated for 2017 mid-year that come from Hong Kong Government’s website including OFCA (Office of the Communications Authority) and CASD (Census and Statistics Department). This statistics helps analyst to estimate overall target audiences in hong kong.

Overview
Hong Kong Population Estimates: 7,389,500*
Male: 3,392,100 (45.9)
Female: 3,997,400 (54.1%)
Mobile subscribers : 17,368,286
Mobile subscriber penetration rate: 235.5%
2.5G and 3G/4G mobile subscribers: 16,014,208

Point:
1) Mobile subscriber penetration rate reflects that users subscribes 2.3 mobile devices in average.
2) There are more than 1 million devices still using slow network (under 2.5G, ~2 MBytes).

1) There are only 4 mobile network service operators in Hong Kong:
China Mobile Hong Kong Company Limited
Hong Kong Telecommunications (HKT) Limited
Hutchison Telephone Company Limited (“3”)
SmarTone Mobile Communications Limited
Links:
http://www.ofca.gov.hk/en/consumer_focus/education_corner/guide/advice_mps/choice/index.html

*Provisional figures

Reference

Office of the Communications Authority (“OFCA”)
http://www.ofca.gov.hk/en/media_focus/data_statistics/key_stat/

Census and Statistics Department
https://www.censtatd.gov.hk/hkstat/sub/so150.jsp
https://www.censtatd.gov.hk/hkstat/sub/sp150.jsp?tableID=001&ID=0&productType=8

Back
Copy link
Add to
Email
Facebook
Whatsapp
Gmail
More
Save
Like
Cancel