The Psychology of Color in Branding by BRIAN LISCHER

In the winter of 2015, the internet—and by extension the world—lost its collective head over a picture of an ugly dress. In what would come to be known as Dressgate, the population was split as to whether the garment in question was white and gold or blue and black. While most memes are about as profound and lasting as a cat’s desire for cheeseburgers, “The Dress,” as it was also known, seemed to get at something deeper. How could something so seemingly incontrovertible as color be so steadfastly disagreed upon?


The answer, it turns out, lies squarely in the intersection of color psychology and branding. Like brands, colors are ultimately nothing more than perceptions. They exist nowhere but in the mind of those experiencing them. They also have a powerful effect on our emotions (hence the message board vitriol that spilled out like an oil slick over a silly dress.) The psychology of color has been widely explored by experts in academia, pop culture, business and more. And while the emotional effect of colors differs from person to person based on gender, cultural context, personal experience, and neurological variances, there are some general guidelines that have been borne out by countless color psychology studies. An understanding of these guidelines gives you one more tool in the underlying goal of branding: architecting reality by influencing and shaping consumer perception.



FB Design Resources正式改名為 Facebook.Design 一套屬於FB自己的設計哲學正逐漸醞釀 竟然走回博客舊路?

Facebook Design Resources變成Facebook.Design,可見它正從一個社交平台素材網邁向創設一套屬於自己的設計哲學。

Facebook Design Resources 從本來facebook旗下的一個素材頁面,僅提供Logo和商用圖檔下載,正慢慢蛻變成開源設計站網。所謂開源即是開放資源(open source),即透過在網絡上公開下載,從而獲得廣泛使用,讓用者都能參與開放原始碼或檔案,慢慢壯大社羣。它正式改名為Facebook.Design起,可以預視Facebook正在創設一套屬於FB自己的設計理念,正如Google創建Material Design和Android和Uber創建它的UI library一般 (筆者按:此外FB還有Jordan Walke創建ReactJS和React Native,慢慢優化前端JS和邁向後端JS)


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